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Dec 02 - 2021
Proven Hacks to Improve eCommerce conversions
Enhancing your eCommerce conversions is indeed tricky. Getting it rightly done takes a good amount of time. Here we look at some proven hacks to improve eCommerce conversions in the right way.
Introduction
ECommerce is an ever-growing industry and hence you are competing against a zillion players to grow and be distinguished in the market. But again, if you are focusing on a quantum, then you might have a hundred websites to partake.
So how are you working to achieve this distinction in a market where you have innumerable competitors to win over?
The best way to get it done is by an appropriate mixture of Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) techniques.
Search Engine Optimization (SEO) is a process to improve the website traffic from search engines and the quality of the website.
Conversion Rate Optimization (CRO) is a practice of improving the percentage of users who are performing desired actions like filling a form, clicking on “add to cart” etc. on a website.
Here in this article, we look at some proven hacks to improve eCommerce conversions and enhance your website visits.
Let's get started.
- Get instant conversions using the Fear of Missing Out (FOMO) method
Yes. You read it right. The fear of missing out or FOMO is real. Customers never want to miss out on their opportunity - be it a sale or discount or anything beneficial. The best way to gain the attention of the customers is by showing that the product is available in limited quantity. To do that, the best option is to show the stock unity alongside the product. The next best option is to show that the deal is available for a limited time. Have you not noticed or skimmed through the limited deals happening in a popular online store like Amazon?
- Link your eCommerce site to the Social Media Accounts
Your users are likely available on every social media platform. Most users are likely to go to spot your product as they skim through their social media accounts. Hence it is important to link the eCommerce site with popular Social media accounts like Instagram, Facebook or Meta, etc. With social media platforms being business-friendly, it becomes easy to sell via social media pages.
- Eye-catching Product Titles and Descriptions are the Keys
Every user who comes to search wants to know how the product can be useful to them. Impress them with an impressive product title and description explaining to them everything they need to know about the product. Including specific keywords in the product description can make your product SEO-optimized. Make sure you mention the attributes and features.
- Do not forget to Optimize using Specific Keywords
Keywords make your content earn its place in the Google Rankings. Writing just any content is not going to help you gain attention, it should be optimized well. You can make use of popular keyword research tools and then find the apt keywords both long and short ones. Using these keywords in your content is the key to optimizing your pages especially your product descriptions and title.
- Get the testimonials done right
Every product review or testimonials from the customers count. Social proof is one of the aspects that impress the new customers to buy from you. It is because when existing customers vouch for your products, new customers feel the trust you built among the audience. So, do not forget to add the customer reviews and testimonials.
- Use a mobile-responsive design
Most of the customers browse stores on their mobile phones, hence it is ideal to make your store designs mobile responsive. You may not want to lose the website traffic, just because your website design is not mobile-friendly.
- Use the best visuals
The design speaks more than words at times. It is important to make sure that the images you use are neither vague nor low quality. Product imagery should be high quality, not edgy, catchy and perfect for the eyes. Use always high-quality camera and always use plain backgrounds to give that class and elegance to pictures.
- Increase the website speed
A slow website is not a good choice when it comes to eCommerce sites. None of the shoppers like a slow website. Make sure the website is optimized and loads faster. Keeping a check on the page load time is very important.
- Keep website navigation simple
You do not want your customers to be stranded on your website searching for the pages and products. Keep your website navigation simple and effective. You can easily add similar products for upselling or cross-sell to attract your customers. Organize the product category-wise for smooth navigation.
- Secure and optimized payment options
Any eCommerce site's success depends on the payment security they provide for their customers. Also, do not make the payment and checkout process lengthy, that your customers tend to abandon the cart quickly. Provide social media integration, and easy form filling options to ease the process. Also, provide multiple payment options to ease customers to use various available options to pay.
Thus said,
Retaining a customer as well as campaigning new customers to your store is indeed a task, when done right, you can achieve great results. What are you waiting for? Find the best-suited method discussed above and work on improving eCommerce conversions to grow your business.
